Project Description:
I developed the iconic signature letter pattern and 'Est. 1996' logo for Playdout's 'Legacy' collection. These versatile designs now define Playdout's brand identity and have been used in multiple collections across packaging, labels, and apparel,  contributing to increased brand recognition.

Role:
Lead Designer

Deliverables:
Logo Design, Brand Pattern, Apparel Design
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Year:
2019

Credits:
Graphic Design - Lindokuhle Shabangu
Fashion Design - Dylan Zwane
Photography - Playdout