Project Description:
For over two years, I spearheaded the evolution of Rock's brand identity across all platforms, aligning it seamlessly with the company's strategic transformation. This culminated in a compelling brand video (which I conceptualized and directed) supporting the launch of our redesigned website and Product Hunt debut. As Rock's UX/UI designer, I started within a team of two, eventually leading all design efforts. My contributions encompassed a wide range of features, including calendar sync, notification systems, workspaces & many more.

Role:
Brand & Product Designer

Deliverables:
Web & Mobile App, Website, Marketing Assets
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Year:
2021

Supporting Credits:
Product Design - Marta Olczak
Copywriting - Wandile Mamba, Nicolaas Spijker, Kenzo Fong Hing